UnitedMasters Raises $50M to Connect Artists and Brands 'At Scale'
Available on desktop and the UnitedMasters mobile app, Beat Exchange is designed to drive discovery through editorial playlists and simplify beat-browsing when looking for specific sounds (genre, mood, instrument, etc.). The marketplace will offer producers what UnitedMasters has always provided for independent artists — a bridge to major brands through exclusive opportunities and partnerships to generate new revenue streams. With Beat Exchange, participating producers will have ownership and licensing options as well as opportunities to monetize their beats through brand and sync deals.
“I started in the business at a young age selling beats online so I understand how difficult it can be to get your music out there,” said Hit-Boy. “The way UnitedMasters is laser focused on solving this problem by providing tools designed specifically for producers aligns with my mission of giving back to emerging talent.”
Coinciding with the launch of Beat Exchange, UnitedMasters is also releasing Who Made The Beat? — a new content series, presented by Crown Royal 18, spotlighting top producers in the industry sharing the backstories behind their first hit record. The series will underscore how the right producer and artist collaboration can catapult the careers of both creators, demonstrating the powerful potential of UnitedMasters new marketplace.
Dedicated to empowering music creators, UnitedMasters has developed a platform where artists can streamline their creative process all within one app, including purchasing beats for their next track, distributing and promoting their music, accessing tools to engage fans and exploring monetization partnerships with some of the world’s biggest brands.
“Producers determine the sounds of our era, and yet they often get overlooked. Our goal has always been to give independent artists the best-in-class tools to build sustainable and successful music industry careers,” said Steve Stout, UnitedMasters Founder and CEO. “Now we’re not only giving producers the access to artists but the recognition they deserve as creators. The Beat Exchange is another way we’re challenging the status quo, by directly connecting brilliant artists and producers so they can continue taking ownership of their creative journeys.”