Christian Zilko 
4 Minutes of Ads for Every Hour of Netflix: Would You Pay $8?
As Netflix gets closer to rolling out its long-gestating ad-supported subscription tier, two questions still loom large in the minds of consumers: How much will it cost, and how many commercials will there be?
Potential subscribers may be getting answers very soon, as a new report from Bloomberg reveals that the streaming giant is getting closer to finalizing the details of its ad-supported model. The company reportedly plans to add four minutes of commercials to every hour of programming, and is aiming for a price point between $7 and $9 per month when it launches later this year.
By comparison, Netflix’s standard subscription currently costs $15.49 per month. The company also offers a basic subscription that only allows viewers to stream in standard definition and use one screen at a time, for $9.99 a month. There is also a premium subscription option for $19.99 per month. The company appears to be betting that a 50% discount on a standard subscription is worth watching four minutes of ads per hour.
Netflix is planning a gradual rollout for its new product, as the report says the streamer is planning to test the ad-supported model in six markets by the end of the year. Its current plan is to show ads before and during shows, but not after. The sales team is reportedly telling potential ad buyers that it prefers to make smaller deals in order to avoid overwhelming viewers with the same ads over and over again.
Netflix has long been open about its intentions to eventually launch an ad-supported subscription tier. As the company faced dwindling subscriber growth and plunging stock prices earlier this year, it elaborated on those plans in a letter to shareholders.
“Our intention is to roll it out, listen and learn, and iterate quickly to improve the offering,” the letter reads. “Over time, our hope is to create a better-than-linear-TV advertisement model that’s more seamless and relevant for consumers, and more effective for our advertising partners. While it will take some time to grow our member base for the ad tier and the associated ad revenues, over the long run, we think advertising can enable substantial incremental membership (through lower prices) and profit growth (through ad revenues).”
Related News & Content
-
How to optimize ‘select found_rows()’ query? Several ‘high load average’ alerts daily
How to optimize 'select found_rows()' query? Several 'high load average' alerts daily,I have 5,000 regular posts, 6,000 posts in one post type and 2,000 posts in another post type. Needless to say, that has made the wp_posts table quite large. Not to mention, I have custom taxonomie... -
How to Use JSON With AJAX?
How to Use JSON With AJAX?,I've defined a PHP callback function to handle the communication between server-side and client-side: function json_render_modal_body() { check_ajax_referer( THEME_PREFIX . '-modals', 'nonce'... -
Filtering context for render_block function
Filtering context for render_block function,I am trying to use render_block within a function called from the WP admin via AJAX The render_block returns null/empty however if I run my function using the wp hook returns the rendered HTML for ... -
How do I hide submenus from the top menu bar?
How do I hide submenus from the top menu bar?,My website is wiki-style and has a lot of pages that should only be reached through links on other pages. Having these all accessible from the top menu bar under their respective headings leads you... -
Register users without confirmation
Register users without confirmation,I'm looking to register users without requiring confirmation of their emails (and even better, no password when they register). Basically, I want them to subscribe their mails using wp registration -
How to use AJAX in wordpress front end?
How to use AJAX in wordpress front end?,I have two inputs in an HTML Widget block on a post. What I need to do: send the inputs (from the html widget) value to AJAX, construct and execute a query, render a table with the results back on ... -
Display posts from Custom Post Type, group by term, arrange term groups and arrange items within groups by menu order
Display posts from Custom Post Type, group by term, arrange term groups and arrange items within groups by menu order,I have a Custom Post Type 'my_cpt' and a custom taxonomy 'types' which has several terms, all of which have posts. I want to do is be able to control both the order of the groups (terms from my cus... -
How do I know if the custom theme is a child theme or a full-custom theme?
How do I know if the custom theme is a child theme or a full-custom theme?,Inherited a custom built WordPress site. How do I know if the theme it uses is a child theme or a full-custom theme? I would like to delete the unused themes for security and to free up space, but ... -
getEntityRecords/useEntityRecords: How to use CPT metadata?
getEntityRecords/useEntityRecords: How to use CPT metadata?,I use getEntityRecords as described in the official data API tutorial (https://learn.wordpress.org/lesson/retrieving-wordpress-data-records/). I.e.: const [searchTerm, setSearchTerm] = useState... -
Carol Kirkwood stuns in figure-hugging dress amid BBC Breakfast technical chaos
Carol Kirkwood stuns in figure-hugging dress amid BBC Breakfast technical chaos,CAROL Kirkwood stunned in a figure-hugging dress amid a technical blunder. BBC Breakfast was flung into chaos this morning after a string of sound issues. However Carol, 61, was all smiles as she p… -
Families ‘to sue prison’ where loud inmates ‘terrorise kids’ with screaming
Families 'to sue prison' where loud inmates 'terrorise kids' with screaming,Residents living next door to a new prison who say their kids have to sleep wearing headphones and some leave during weekends due to the racket are threatening to sue the prison service -
Doctor Strange’s Secret Wars Role May Be More Important Than You Thought – Looper
Doctor Strange's Secret Wars Role May Be More Important Than You Thought - Looper,According to entertainment leaker Alex Perez, Doctor Strange will find himself confronting his inner struggles as he headlines "Avengers: Secret Wars." -
Blondshell and Bully Team Up For New Single “Docket”
Blondshell and Bully Team Up For New Single “Docket”,Blondshell has teamed up with Alicia Bognanno of Bully for the newly released single "Docket." Listen to the track here. -
I’m a clown for not trying Korean beauty secret for glowy skin sooner – don’t worry, I’m not putting cheese on my face
I’m a clown for not trying Korean beauty secret for glowy skin sooner – don’t worry, I’m not putting cheese on my face,A BEAUTY influencer has regrets about not trying out Korean beauty advice for glowy skin sooner. Although the trick can look a little strange at first, she assured viewers that she was not putting … -
‘We are at risk’ – health expert in urgent warning for Irish people over Easter
‘We are at risk’ - health expert in urgent warning for Irish people over Easter,AN URGENT warning has been released to those jetting off over the Easter break. With measles already on the rise, there is an increased risk of a more widespread outbreak in the coming weeks. Trave… -
Black Holes Are Even Weirder Than You Imagined
Black Holes Are Even Weirder Than You Imagined,It’s now thought that they could illuminate fundamental questions in physics, settle questions about Einstein’s theories, and even help explain the universe. -
The odd history of on-hold music
The odd history of on-hold music,We've all been put on hold when we've tried to reach someone. Have you ever thought about the music that plays while you wait? -
‘What Jennifer Did’: Netflix doc explores shocking Ont. murder-for-hire case
'What Jennifer Did': Netflix doc explores shocking Ont. murder-for-hire case,Most of Jennifer Pan's entire life was made up of lies. When her parents began to catch on, she decided to bring in hired hitmen. -
Martin Scorsese to Spearhead Doc Series on Christian Saints for Fox Nation
Martin Scorsese to Spearhead Doc Series on Christian Saints for Fox Nation,Martin Scorsese signed a deal with Fox Nation to host and executive produce an eight-episode docudrama titled 'Martin Scorsese Presents: The Saints.' -
Man Accusing CPAC Chair Matt Schlapp of Sexual Assault Was Paid $480,000: Report
Man Accusing CPAC Chair Matt Schlapp of Sexual Assault Was Paid $480,000: Report,The GOP strategist who accused Matt Schlapp of sexual assault last year reportedly received a hefty financial settlement to drop his lawsuit against the CPAC chairman.
