Chris Eggertsen 
Believe Hires Béatrice Dumurgier as First-EverCOO
Executive Turntable: Solid Foundation Boards New Partner; BBC Hires D&I Director
Dumurgier began her 15-year stint at BNP Paribas in 2004 when she was hired as vp of strategy and M&A at Cetelem; she was subsequently named secretary of the group executive committee, head of region for French Retail Network and COO of retail banking before rising to CEO at BNP Paris Personal Investors. She left the company in 2019 to join online carpooling marketplace BlaBlaCar as COO before moving to BlackFin.
A graduate of France’s Ecole Polytechnique and MIT, Dumurgier also acts as an independent board member for listed companies including Casino Group and Peugeot Invest.
“I could not be more excited to join Believe,”said Dumurgier in a statement, “one of France’s most innovative global companies to support the next stage of its post-IPO development and consolidate the growth of its innovative model. After stepping off the corporate ladder to pursue a more entrepreneurial path in the highgrowth international scale-up tech ecosystem with BlaBlaCar, I’m eager to step into this next stage of my career and contribute to shape the future of the music industry at Believe.”
Believe founder and CEO Denis Ladegaillerie added: “I am thrilled to welcome Béatrice amongst our ranks as Believe’s new COO as I’m convinced her expertise in digital transformation and scaling up businesses, as well as her leadership is the perfect fit to accompany Believe in this next phase of growth and ensure our teams are fully equipped to best support our artists and labels in alignment with our values of respect, fairness and transparency.”
Monday’s announcement comes a little over a month after Believe unveiled its first half earnings report, in which the company reported revenue growth of 35.4% to 352.2 million euros ($369 million). The gains came in part thanks to global streaming growth as well as a new program introduced by Believe’s digital distributor TuneCore that allows artists to distribute an unlimited amount of music for a fixed cost. The Aug. 3 earnings report anticipated organic growth of 29% in fiscal year 2022, up from the guidance of 20% given in May.
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