Billy Eichner Addresses ‘Bros’ Box Office and Release Strategy, Saying It Was ‘a Bold Swing’
Caitlin Huston
3 min read
Billy Eichner Addresses ‘Bros’ Box Office and Release Strategy, Saying It Was ‘a Bold Swing’
Billy Eichner further addressed the box office performance of Bros after its disappointing opening weekend and his controversial Twitter response.
Speaking at the New Yorker Festival in Chelsea on Friday, alongside Harvey Fierstein, who makes a brief appearance in the film, Eichner was asked whether he believes homophobia was the factor that kept audience members away. During the film’s opening weekend, Bros brought in just $4.8 million, and Eichner sent a now-deleted tweet in which he referenced homophobia and the fact that some movie theaters refused to even play the trailer. In the tweet, he also encouraged “Everyone who ISN’T a homophobic weirdo” to see the film.
Related Stories
“Homophobia is a bigger problem than as it pertains to this silly rom-com we made, you know what I mean? But do I think it’s a factor? Yes. I think in certain parts of the country, it probably was a factor,” Eichner said Friday.
However, he said it was one of many reasons, which included giving a romantic comedy a theatrical release, rather than going straight to streaming.
“There’s a lot of factors to it. To open this movie, in this many theaters, a rom-com in 2022 — there are rom-coms with mega-stars, which struggle at the box office, and a lot of the biggest comedy stars are taking their movies to streaming. And for good reason! That seems to be where people want to watch these movies. I still love seeing these movies in the theater. I grew up going to see all these romantic comedies at the movie theater with my parents.”
He added, “It was a bold swing to open this movie in this many movie theaters without big movie stars.”
The marketing was another factor, with Fierstein and Eichner agreeing that promoting the historic nature of the film, as the first gay romantic comedy released by a major Hollywood studio, may have hurt them since it put pressure on an audience.
“I think sometimes you have to let the audience find you,” Fierstein said.
However, Eichner said Universal also released purely comedic trailers, in addition to historic messaging, and that he believes there wasn’t “much of a blueprint” for the studio to follow, given the rarity of this kind of film.
“I think what we were doing is trying to find every which way to try to motivate people because the odds were so stacked against us for so many reasons,” Eichner said.
As for how this week has been for Eichner, whose string of tweets inspired many online comments and articles, the star said he remains proud of the film, which he still believes will find a bigger audience.
“It’s just funny, you know, life is absurd. It’s just a rom-com,” he said. “We wanted to make a Nora Ephron movie about horny gay guys, and it’s inspired a lot of thinkpieces and op-eds. I didn’t know people were so interested in me.”
Adding, “I love the movie, and I just hope more and more people keep discovering it.”
Related News & Content
-
Use wp.media templates to create totally custom modal
Use wp.media templates to create totally custom modal,Following up on this answer I'm trying to determine how to create a modal with completely unique menu items/content than the media modal. If you add a new state you can add a new menu tab and hav... -
Get post by tag
Get post by tag,I want to get several post by tag. So I try to use get_posts() function: <?php $args = array( 'numberposts' => '3', 'post_status' => 'publish', 'tag' => 'travel' ); $ -
Elementor + ACF: How to insert dynamic JSON-LD formatted code into ACF field without sanitizing the script tag?
Elementor + ACF: How to insert dynamic JSON-LD formatted code into ACF field without sanitizing the script tag?,On a normal website, I am able to add JSON-LD structured data, such as below, into a Elementor HTML widget, in a proper way. However, as soon as I insert JSON-LD format into an ACF field (Textarea)... -
Gutenberg InnerBlocks noallowedblocks on parent but allowedblock on Child
Gutenberg InnerBlocks noallowedblocks on parent but allowedblock on Child,This is a continuation of the following post: Custom Gutenberg block with nested InnerBlocks renderAppender not displaying add button I solved one problem but created a different problem. I'm recr... -
Delay Issue: Using Wget with JSON Endpoint – Need Help Understanding Headers
Delay Issue: Using Wget with JSON Endpoint – Need Help Understanding Headers,On a WooCommerce website, I have a REST endpoint created with register_rest_route that returns a JSON response. To perform a routine with a certain frequency and urgency, I have added this instruct... -
How do I change top header background color
How do I change top header background color,Please refer to website: https://virginiafrank.com I cannot get the top header background color (or phone numbers) to change color. I would prefer the background gold and text black. I can't make t... -
How to display the_tags() as plain text
How to display the_tags() as plain text,the_tags by default is displaying as URL. I need to display it as plain text to insert inside HTML attribute. <?php $tag = the_tags(''); ?> <div class="image-portfolio" data-section... -
Give to site admin the option to "skip confirmation email" when adding new user
Give to site admin the option to "skip confirmation email" when adding new user,in wordpress multisite when we give to site admin the option to add new users, site admin dont have the "checkbox" to add the new user without sending the user email with link activation (see the -
Facing Hamas and Tehran, Israel is left with only vengeful madness | Opinion
Facing Hamas and Tehran, Israel is left with only vengeful madness | Opinion,Despite the Terrible Disaster on October 7, and the Failures It Exposed, Israel Is Still Convinced That the Image of the Mad Man Will Ensure Its Security -
Carol Kirkwood stuns in figure-hugging dress amid BBC Breakfast technical chaos
Carol Kirkwood stuns in figure-hugging dress amid BBC Breakfast technical chaos,CAROL Kirkwood stunned in a figure-hugging dress amid a technical blunder. BBC Breakfast was flung into chaos this morning after a string of sound issues. However Carol, 61, was all smiles as she p… -
Families ‘to sue prison’ where loud inmates ‘terrorise kids’ with screaming
Families 'to sue prison' where loud inmates 'terrorise kids' with screaming,Residents living next door to a new prison who say their kids have to sleep wearing headphones and some leave during weekends due to the racket are threatening to sue the prison service -
Doctor Strange’s Secret Wars Role May Be More Important Than You Thought – Looper
Doctor Strange's Secret Wars Role May Be More Important Than You Thought - Looper,According to entertainment leaker Alex Perez, Doctor Strange will find himself confronting his inner struggles as he headlines "Avengers: Secret Wars." -
I’ll Show You The Inside Of 12 Disney Homes, All You Have To Do Is Tell Me Which Movie They’re From
I'll Show You The Inside Of 12 Disney Homes, All You Have To Do Is Tell Me Which Movie They're From,I believe in you. -
Here’s to Our Favorite Tortured Poets
Here’s to Our Favorite Tortured Poets,Taylor Swift and her various modern idiots join a long line of pop-culture poets sanctimoniously performing soliloquies, from real-life figures (‘Shakespeare in Love’) to the fictional but equally tortured (‘Dead Poets Society’). -
‘What Jennifer Did’: Netflix doc explores shocking Ont. murder-for-hire case
'What Jennifer Did': Netflix doc explores shocking Ont. murder-for-hire case,Most of Jennifer Pan's entire life was made up of lies. When her parents began to catch on, she decided to bring in hired hitmen. -
What’s behind the lack of enthusiasm for this year’s music festivals?
What's behind the lack of enthusiasm for this year's music festivals?,The public sentiment about this year's crop of music festivals is an overwhelming "meh." There are good reasons for this. -
JERA backs AboitizPower’s plan to build offshore wind projects
JERA backs AboitizPower’s plan to build offshore wind projects,JERA Co. Inc., Japan’s largest power generation company, is willing to back Aboitiz Power Corp. should it decide to pursue offshore wind projects. -
Insurance penetration declines to 1.75% of GDP
Insurance penetration declines to 1.75% of GDP,The insurance industry saw its net income slightly decline to almost P10 billion in the first quarter amid a drop in the life segment.
Warning: file_get_contents(https://www.scienceradars.com/wp-output-content.php?pg=1&cat=&kw=&lvl=): Failed to open stream: HTTP request failed! HTTP/1.1 526 in /home/wwwroot/xuenou.com/wp-content/themes/chromenews/template-parts/content.php on line 169
Warning: file_get_contents(https://www.bayuexiang.com/wp-output-content.php?pg=1&cat=&kw=&lvl=): Failed to open stream: HTTP request failed! HTTP/1.1 526 in /home/wwwroot/xuenou.com/wp-content/themes/chromenews/template-parts/content.php on line 173
![iFi's GO Bar Kensei Dongle DAC Supports K2HD Technology With Some Samurai Swagger [Updated]](https://i0.wp.com/cdn.ecoustics.com/db0/wblob/17BA35E873D594/33FF/45A11/QTXOLJR4xDKSNMMk2WlTgjaIlvSgcYpeU1xJzUwIoYs/ifi-go-bar-kensei.jpg?w=768&ssl=1 "iFi's GO Bar Kensei Dongle DAC Supports K2HD Technology With Some Samurai Swagger [Updated]")
