Fiyin Olowokandi 
Coperni recently wowed Paris Fashion Week audiences by spray-painting a dress onto Bella Hadid live onstage. However, the technology from the incredibly viral moment was previously used on the runway in 2011!
15 Iconic Runway Moments That Made Fashion History
Most runway shows cut right to the chase — the audience is there to watch models showcase the designer’s latest collections. Others decide to go what I’d call the “perfume commercial route” and create a truly stunning visual ~experience~.
Estrop / Getty ImagesThen, after a few adjustments to style the dress, she modeled it down the runway.
Pierre Suu / Getty Images2. However, Fabrican appeared on the runway more than a decade earlier. Designer Manel Torres, who invented the technology, used the spray-on fabric to create instant outfits and flowers as part of his 2011 Moscow Design Week show.
Fabrican Ltd. / Via youtube.comHe presented a multicolored variety of garments created with Fabrican, which he patented in 2000.
Fabrican Ltd. / Via youtube.com3. At Alexander McQueen’s 1998 London Fashion Week show, Shalom Harlow spun as a pair of robot arms spray-painted her white dress.
Victor Virgile / Gamma-Rapho via Getty ImagesHere’s a closer look at the finished design.
Victor Virgile / Gamma-Rapho via Getty Images4. During Chanel’s 2019 Paris Fashion Week show, French YouTuber Marie Benoliel (aka Marie S’Infiltre) crashed the stage to join the models.
Victor Virgile / Gamma-Rapho via Getty ImagesHowever, Gigi Hadid locked eyes with her, and then — transforming from supermodel to security guard — she swiftly escorted the interloper off the stage.
Stephane Cardinale — Corbis / Corbis via Getty Images5. Before walking down the Gucci runway during Milan Fashion Week 2019, Bones Tan-Jones wrote, “Mental health is not fashion” on their hands to protest the brand’s use of straitjackets “alluding to mental patients” in its collection.
Jacopo M. Raule / Getty Images for GucciOn Instagram, the model wrote, “As an artist and model who has experienced my own struggles with mental health, as well as family members and loved ones who have been affected by depression, anxiety, bipolar and schizophrenia, it is hurtful and insensitive for a major fashion house such as Gucci to use this imagery as a concept for a fleeting fashion moment.”
Melodie Jeng / Getty Images6. During a Betsey Johnson show in 1998, Alek Wek ripped off the blonde wig she’d been styled in. The moment has become a symbol of rebellion against European-centric beauty standards.
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New York Daily News Archive / NY Daily News via Getty Images
7. At its apocalypse-inspired Paris Fashion Week show in 2020, Balenciaga flooded the catwalk.
Estrop / Getty ImagesArtistic director Demna Gvasalia reportedly waterlogged the runway — and the first few rows of seats — as a visual representation of rising sea levels.
Estrop / Getty Images8. At Calvin Klein’s fall 2018 New York Fashion Week show, the entire floor was buried beneath 50,000 gallons of popcorn.
Victor Virgile / Gamma-Rapho via Getty Images
Designer Raf Simons reportedly took inspiration from the idea of a “twisted Americana.”
Victor Virgile / Gamma-Rapho via Getty Images9. During Milan Fashion Week 2019, Jennifer Lopez closed out the Versace show in an updated version of her iconic green dress from the 2000 Grammys, which was so popular, it sparked the creation of Google Images.
Victor Virgile / Gamma-Rapho via Getty ImagesHere they are side by side.
J. Vespa / WireImage / Getty Images, Jacopo Raule / Getty Images
10. Because of COVID-19 precautions in 2020, Valentino forwent a traditional runway show, instead opting for a circus-inspired livestream with models suspended in the air.
Nathan Feddo — Boundaries/New Frontiers/Channelling Form / FF Channel / Via youtube.com
Designer Pierpaolo Piccioli told Reuters, “It came out at a tough moment, but I believe our job is not to reflect the moment but, rather, react to it. Couture is made for emotions. It’s not for walking, it’s for dreams.”
Nathan Feddo — Boundaries/New Frontiers/Channelling Form / FF Channel / Via youtube.com11. For Paris Fashion Week 2015, Rick Owens styled models wearing other models.
Francois G. Durand / WireImage / Getty ImagesThey were suspended from each other with harnesses.
Francois G. Durand / WireImage / Getty Images12. At Gucci’s 2018 Milan Fashion Week show, some models carried quite head-turning accessories — models of their own heads.
Catwalking / Getty ImagesDuring the same show, other models carried more fantastical accessories, including a sleeping baby dragon and a third eye. The props were a collaboration between designer Alessandro Michele and SFX factory Makinarium.
Catwalking / Getty Images, Pietro D’aprano / Getty Images
13. During Stella McCartney’s 2020 Paris Fashion Week show, a few models closed out the show wearing mascotlike animal costumes.
Peter White / Getty ImagesMcCartney told the Guardian, “What we try to do here at Stella is to sugarcoat a powerful, meaningful message in a little bit of humour and fun, to make our point in a palatable and digestible way so that people listen. These animals are the ingredients of everyone else’s fashion shows.”
Peter White / Getty Images14. Bobby Abley took inspiration from the Teletubbies for his 2017 London Men’s Fashion Week show.
Nurphoto / NurPhoto via Getty Images
One of the Teletubbies even walked the runway.
Nurphoto / NurPhoto via Getty Images15. And finally, during Paris Fashion Week 2017, Chanel closed its show with a rocket launch.
Peter White / Getty ImagesElton John’s “Rocket Man” played as models lined up for takeoff.
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