Gen Z’s top 30 inspirational celebrity business icons – Rihanna and Beyoncé top list
Dailystar.co.uk
1 min read
Young adults say they find famous entrepreneurs, such as Molly-Mae Hague and Kim Kardashian, more relatable than traditional businessmen like Jeff Bezos
Gen Z’s top 30 inspirational celebrity business icons – Rihanna and Beyoncé top list
Gen Z have named the top 30 celebrities they consider to be inspirational business icons – with Rihanna, Beyoncé, and Marcus Rashford topping the list.
Elon Musk, CEO of both Tesla and Twitter, and Facebook co-founder Mark Zuckerberg, both also appeared on the list of famous names whom young adults admire for their business exploits.
Meanwhile, business mogul Jeff Bezos appeared halfway down the list, at number 15 – with 48%, of the 2,000 young adults polled, saying they find the likes of Kim Kardashian and Molly-May Hague simply “more relatable”.
Gen Z feel their heroes are relatable because they are similar in age (36%), are active on social media (44%), and have shared their business journey from the start (42%).
The top 30 names in the list are also held in high esteem because they’re passionate about what they do (28%), have made a lot of money (28%), and challenge the norm (27%).
The research was commissioned to celebrate NatWest’s “Backing Business” campaign, alongside ITV and Alison Hammond.
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