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World Cup beer ban could cost FIFA £40million from massive Budweiser deal
World Cup beer ban could cost FIFA £40million from massive Budweiser deal,FIFA could be forced to pay a fortune to sponsor Budweiser following their late decision to ban alcoholic beers from World Cup stadiums in Qatar despite Gianni Infantino insisting he is in control

World Cup beer ban could cost FIFA £40million from massive Budweiser deal

FIFA's late decision to ban alcoholic beers from Qatar's World Cup stadiums could cost them a mammoth £40million thanks to their previous agreement with Budweiser.

Football's governing body and the hosts released a joint statement on Friday (November 18) which detailed plans to 'focus' the sale of alcoholic beverages to selected fan destinations – despite their deal with the American lager brand.

With that deal thought to be worth £63m, it has been reported that Budweiser are looking for compensation for their loss in sales.

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The Sun report that FIFA's U-turn could cost them a huge £40m compensation fee, with Budweiser tweeting a photo of a warehouse stockpiled full of beer.

The only beer that will be consistently on sale to fans at stadiums during the month-long tournament will be the non-alcoholic alternative Budweiser Zero.

Budweiser's deleted response to news of the restrictions over their sale of alcoholic beer at the World Cup led to amusement from their followers.

Would a beer ban put you off going to football matches? Tell us in the comments section below.

Budweiser have made light of the situation online
Budweiser have made light of the situation online – saying that the winner gets the beer (Image: Twitter @Budweiser)
Budweiser beer kiosks are pictured at the Khalifa International Stadium in Doha on November 18, 2022, ahead of the Qatar 2022 World Cup football tournament. - The sale of alcohol in Qatar is strictly regulated.
Budweiser beer kiosks will be moved away from stadiums after Qatar's U-turn (Image: Getty Images)

Their tweet read: "Well, this is awkward…"

One response said: "Budweiser have had a blinder here."

The only place that alcohol has a good chance of still being available in stadiums is hospitality boxes, which start at around £18,850 for one match.

Cans of Budweiser beer featuring the FIFA World Cup logo are displayed in Doha on November 18, 2022 ahead of the Qatar 2022 World Cup football tournament. - The sale of alcohol in Qatar is strictly regulated.
Cans of Budweiser beer displayed here in Doha will not be sold at stadiums (Image: Getty Images)

FIFA president Gianni Infantino insisted that they are '200%' in control of the tournament after reportedly being pressured into the beer ban.

He said: "I feel 200 per cent in control of this World Cup."

He added: "Let me just assure you that every decision taken at this World Cup is a joint decision. Every decision is discussed and debated and taken jointly."

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