HBO Max Broken Out in Nielsen Streaming Estimates for First Time, Notches 1% Share of April TV Viewing
Todd Spangler
2 min read
HBO Max Broken Out in Nielsen Streaming Estimates for First Time, Notches 1% Share of April TV Viewing
For the first time, Nielsen has reported TV time spent viewing estimates for HBO Max — with the Warner Bros. Discovery-owned service coming in with a 1% share for April 2022, as the streaming sector overall took its highest share of U.S. TV viewing to date.
HBO Max previously was included in Nielsen’s “other streaming” category. The measurement firm broke it out now that HBO Max hit the 1% share threshold. As of the end of March, HBO Max and HBO had 48.6 million domestic subscribers, up 1.8 million from the prior quarter.
For April, Netflix took the No. 1 spot among streamers with 6.6% share of time spent viewing on TV in April, followed by YouTube (6.1%), Hulu (3.3%), Amazon’s Prime Video (2.5%) and Disney+ (1.7%).
Overall, streaming saw another record-breaking month — beating the previous record set in March — grabbing 30.4% share, its highest of total TV viewing to date. Although overall TV viewing time decreased by 2.1% from March (which Nielsen says is typical for this time of year), time spent streaming in April was flat month-over-month.
Both broadcast and cable saw a decrease in viewing, down by 3% and 2.5%, respectively. For broadcast, there was a 14.7% decline in drama viewing and a 38.2% drop in sports viewing, according to Nielsen. The dip in cable viewing was driven by a 16.9% decline in news viewing, somewhat offset by a 17% increase in sports fueled by the viewing of the NCAA basketball finals and NBA.
The data for Nielsen’s The Gauge estimates combines two separately weighted panels. Streaming data is derived from a subset of the firm’s Streaming Meter-enabled U.S. TV households within the Nielsen National TV panel, and the linear TV sources and total usage are based on viewing from Nielsen’s overall TV panel.
Meanwhile, according to Nielsen, for the week of April 18-24, the No. 1 most-streamed title in the U.S. was “Better Call Saul,” whose first five seasons are on Netflix, with 821 million minutes. That came as AMC premiered Season 6 of the drama on April 18. In addition, Vince Gilligan’s “Breaking Bad” — with all five seasons also available on Netflix — took 10th place on Nielsen’s licensed-content streaming chart with 310 million minutes viewed. That gave Netflix a combined 1.13 billion viewing minutes across the two shows.
Disney+’s “Moon Knight” from Marvel, the only non-Netflix title to crack Nielsen’s top 10 streaming chart for the week of April 18, generated 630 million viewing minutes, compared with 638 million the prior week.
Related News & Content
-
Use wp.media templates to create totally custom modal
Use wp.media templates to create totally custom modal,Following up on this answer I'm trying to determine how to create a modal with completely unique menu items/content than the media modal. If you add a new state you can add a new menu tab and hav... -
Get post by tag
Get post by tag,I want to get several post by tag. So I try to use get_posts() function: <?php $args = array( 'numberposts' => '3', 'post_status' => 'publish', 'tag' => 'travel' ); $ -
Elementor + ACF: How to insert dynamic JSON-LD formatted code into ACF field without sanitizing the script tag?
Elementor + ACF: How to insert dynamic JSON-LD formatted code into ACF field without sanitizing the script tag?,On a normal website, I am able to add JSON-LD structured data, such as below, into a Elementor HTML widget, in a proper way. However, as soon as I insert JSON-LD format into an ACF field (Textarea)... -
Gutenberg InnerBlocks noallowedblocks on parent but allowedblock on Child
Gutenberg InnerBlocks noallowedblocks on parent but allowedblock on Child,This is a continuation of the following post: Custom Gutenberg block with nested InnerBlocks renderAppender not displaying add button I solved one problem but created a different problem. I'm recr... -
Delay Issue: Using Wget with JSON Endpoint – Need Help Understanding Headers
Delay Issue: Using Wget with JSON Endpoint – Need Help Understanding Headers,On a WooCommerce website, I have a REST endpoint created with register_rest_route that returns a JSON response. To perform a routine with a certain frequency and urgency, I have added this instruct... -
How do I change top header background color
How do I change top header background color,Please refer to website: https://virginiafrank.com I cannot get the top header background color (or phone numbers) to change color. I would prefer the background gold and text black. I can't make t... -
How to display the_tags() as plain text
How to display the_tags() as plain text,the_tags by default is displaying as URL. I need to display it as plain text to insert inside HTML attribute. <?php $tag = the_tags(''); ?> <div class="image-portfolio" data-section... -
Give to site admin the option to "skip confirmation email" when adding new user
Give to site admin the option to "skip confirmation email" when adding new user,in wordpress multisite when we give to site admin the option to add new users, site admin dont have the "checkbox" to add the new user without sending the user email with link activation (see the -
Facing Hamas and Tehran, Israel is left with only vengeful madness | Opinion
Facing Hamas and Tehran, Israel is left with only vengeful madness | Opinion,Despite the Terrible Disaster on October 7, and the Failures It Exposed, Israel Is Still Convinced That the Image of the Mad Man Will Ensure Its Security -
Carol Kirkwood stuns in figure-hugging dress amid BBC Breakfast technical chaos
Carol Kirkwood stuns in figure-hugging dress amid BBC Breakfast technical chaos,CAROL Kirkwood stunned in a figure-hugging dress amid a technical blunder. BBC Breakfast was flung into chaos this morning after a string of sound issues. However Carol, 61, was all smiles as she p… -
Families ‘to sue prison’ where loud inmates ‘terrorise kids’ with screaming
Families 'to sue prison' where loud inmates 'terrorise kids' with screaming,Residents living next door to a new prison who say their kids have to sleep wearing headphones and some leave during weekends due to the racket are threatening to sue the prison service -
Doctor Strange’s Secret Wars Role May Be More Important Than You Thought – Looper
Doctor Strange's Secret Wars Role May Be More Important Than You Thought - Looper,According to entertainment leaker Alex Perez, Doctor Strange will find himself confronting his inner struggles as he headlines "Avengers: Secret Wars." -
‘It’s too revealing for a wedding’ people say as guest shares her dress with cut-outs & plunging neckline
‘It’s too revealing for a wedding’ people say as guest shares her dress with cut-outs & plunging neckline,A WOMAN has been mocked after sharing the summer dress she was considering wearing to nuptials. Attending someone’s big day can be just as stressful as organising the wedding ceremony –… -
Carl Weathers dead at 76: Rocky and Happy Gilmore actor mourned by family after dying ‘peacefully in his sleep’
Carl Weathers dead at 76: Rocky and Happy Gilmore actor mourned by family after dying ‘peacefully in his sleep’,ACTOR Carl Weathers has died at 76. Weathers, whose career spanned film and television, action and comedy, is best known for his role as Apollo Creed in the Rocky franchise, as well as his performa… -
‘What Jennifer Did’: Netflix doc explores shocking Ont. murder-for-hire case
'What Jennifer Did': Netflix doc explores shocking Ont. murder-for-hire case,Most of Jennifer Pan's entire life was made up of lies. When her parents began to catch on, she decided to bring in hired hitmen. -
What’s behind the lack of enthusiasm for this year’s music festivals?
What's behind the lack of enthusiasm for this year's music festivals?,The public sentiment about this year's crop of music festivals is an overwhelming "meh." There are good reasons for this. -
Language and Landscape: Building Communication Skills in Natural Environments
Language and Landscape: Building Communication Skills in Natural Environments,Horsebarn Hill is among the learning environments helping a UConn researcher conduct potentially life-changing research for minimally verbal autistic young ... -
Catherine Jhong ’24, College of Liberal Arts and Sciences
Catherine Jhong ’24, College of Liberal Arts and Sciences,Catherine Jhong reflects on her time at UConn
Warning: file_get_contents(https://www.scienceradars.com/wp-output-content.php?pg=1&cat=&kw=&lvl=): Failed to open stream: HTTP request failed! HTTP/1.1 526 in /home/wwwroot/xuenou.com/wp-content/themes/chromenews/template-parts/content.php on line 169
Warning: file_get_contents(https://www.bayuexiang.com/wp-output-content.php?pg=1&cat=&kw=&lvl=): Failed to open stream: HTTP request failed! HTTP/1.1 526 in /home/wwwroot/xuenou.com/wp-content/themes/chromenews/template-parts/content.php on line 173
An ‘Ode to Buckley’: Music Students Pay Their Respects to Soon-to-Close Dining Hall
UConn Medical Student Wins National Research Poster Competition
Anees Bazmee on Akshay Kumar’s box office slump: ‘He chose wrong people who don’t do justice to his talent’
WhatsApp used for its encryption, will have to break it to implement IT rules, parent company tells HC
