Rihanna Sets the Stage for an Illustrious Live Comeback With Her Super Bowl 2023 HalftimeShow
billboard.com
2 min read
Rihanna Sets the Stage for an Illustrious Live Comeback With Her Super Bowl 2023 HalftimeShow,Rihanna's Super Bowl Halftime Show recap is here. Read Billboard's Rih-cap of the superstar's Super Bowl LVII performance.
Rihanna Sets the Stage for an Illustrious Live Comeback With Her Super Bowl 2023 HalftimeShow
Super Bowl 2023: Musicians at the Big Game
Previous Super Bowl Halftime Show performers have found various ways to capitalize this moment and make it a significant footnote in their musical careers. Mary J. Blige released her 14th studio album, Good Morning Gorgeous, two days before her big gig alongside Dr. Dre, Snoop Dogg, Kendrick Lamar and Eminem; the deluxe version of that album helped the Queen of Hip-Hop Soul earn six Grammy nominations for this year’s celebration. The year prior, The Weeknd released a greatest hits album, The Highlights, two days before his big gig; the project joined Dawn FM in the top 10 of the Billboard 200 with the former’s No. 8 debut on the chart. But Rihanna didn’t take a page from their handbooks, because she has to do things her own way, darling.
She utilized multiple branches of her Fenty empire to further push the narrative that during the halftime show was all about a “Rihanna concert interrupted by a football game, weird but whatever” (read one of the T-shirts from her Savage x Fenty game day apparel collection). One item from her Fenty Beauty Showstopp’r kit, which came in a stadium-friendly clear makeup bag, was a football-shaped makeup sponge. And with Valentine’s Day just around the corner — which calls for its own set of holiday-appropriate lingerie and makeup collections from Rih’s various name brands — music sales won’t be the only gains she sees after Sunday.
But by the end, Rihanna basked in the glory and applause from the very top, where she’d comfortably sat over the years, as the game’s real MVP. That Rihanna reign just won’t ever let up.
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