Emma Chamberlain Said She Thought It Was An “Online Scam” When Fans Started Calling Her Out Over Claims She’s Charging $10,000 For An Instagram DM
buzzfeed.com
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Emma Chamberlain Said She Thought It Was An “Online Scam” When Fans Started Calling Her Out Over Claims She’s Charging $10,000 For An Instagram DM,“I started seeing comments asking why I was selling a DM for $10k. I assumed this was an online scam.”
Emma Chamberlain Said She Thought It Was An “Online Scam” When Fans Started Calling Her Out Over Claims She’s Charging $10,000 For An Instagram DM
Emma Chamberlain is “eager to set the story straight” on the false online rumor that she’s charging thousands of dollars for Instagram DMs.
Laurent Koffel / Gamma-Rapho via Getty ImagesBy Monday, people noticed that the online shop had been closed, and the next day a representative for Emma’s merchandise company, Cozack Inc, told BuzzFeed News that the claims that it was selling DMs for $10,000 were “false and inaccurate.”
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Edward Berthelot / Getty Images
“In 2018, Cozack (Emma’s merch company) was testing a prospective reward program related to Emma’s Merch without her knowledge,” the statement says. “In testing they created an outrageous, never activated reward level that was not intended to be active or purchased.”
Jon Kopaloff / Getty ImagesThey emphasized that the “reward ideas were never run by Emma since they were not meant to be available for sale or reward, but simply intended for internal testing purposes.”
Daniele Venturelli / Getty ImagesAccounting for the screenshot on Twitter, the company suspected that the “data was activated and crawled by Google’s SEO indexing system and discovered by an inpidual who then began spreading false information to press outlets.”
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Stefania D’alessandro / WireImage
And now, Emma is setting the record straight for herself.
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Sean Zanni / Patrick McMullan via Getty Images
“People were saying this was for sale on my merch site, so I checked the site to see if it had been hacked and couldn’t find anything out of the ordinary,” she added.
Momodu Mansaray / Getty ImagesAfter attempting to look into the issue herself, Emma said she contacted Cozack, the company behind her merch website, to get some answers, saying: “I immediately got in touch with my merch company Cozack who further investigated and put the site under construction while looking into the issue.”
Jamie Mccarthy / Getty ImagesAs it currently stands, Emma’s site is still inactive, with a note saying that the “site is currently down for internal review.”
View this photo on Instagram
Instagram: @emmachamberlain
Emma Chamberlain’s Online Store Closed After Fans Critiqued A Listing For A $10,000 Instagram DM From Her Paige Skinner · March 20, 2023- Emma Chamberlain Revealed She Found It “Kind Of Scary” Transitioning Into The Fashion World As An Influencer Weeks After Facing A Ton Of Criticism For Her Met Gala Appearance Leyla Mohammed · Oct. 5, 2021
- The Met Gala Guest List Sparked A Huge Debate About “Elitism” And Which Celebrities Should Be Invited After This Year’s Red Carpet Saw More YouTubers And TikTokers Than Ever Ellen Durney · Sept. 14, 2021
Emma Chamberlain’s Online Store Closed After Fans Critiqued A Listing For A $10,000 Instagram DM From Her Paige Skinner · March 20, 2023
Emma Chamberlain Revealed She Found It “Kind Of Scary” Transitioning Into The Fashion World As An Influencer Weeks After Facing A Ton Of Criticism For Her Met Gala Appearance Leyla Mohammed · Oct. 5, 2021
The Met Gala Guest List Sparked A Huge Debate About “Elitism” And Which Celebrities Should Be Invited After This Year’s Red Carpet Saw More YouTubers And TikTokers Than Ever Ellen Durney · Sept. 14, 2021Topics in this article
- Emma Chamberlain
- Ellen DurneyBuzzFeed News Staff
Ellen Durney is a Celebrity News Fellow for BuzzFeed News and is based in London.
Contact Ellen Durney at [email protected].
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