Adidas to Start Selling Stockpile of Yeezy Sneakers, With Proceeds Going to Anti-RacismGroups
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Adidas to Start Selling Stockpile of Yeezy Sneakers, With Proceeds Going to Anti-RacismGroups,Adidas said it will begin selling its leftover Yeezy sneakers, with proceeds to be donated to various anti-racism groups.
Adidas to Start Selling Stockpile of Yeezy Sneakers, With Proceeds Going to Anti-RacismGroups
Adidas Plans to Sell Existing Yeezy Product Without Kanye West’s Name
“After careful consideration, we have decided to begin releasing some of the remaining Adidas Yeezy products,” said Adidas CEO Bjorn Gulden in a statement. “Selling and donating was the preferred option among all organizations and stakeholders we spoke to. There is no place in sport or society for hate of any kind and we remain committed to fighting against it.”
Yeezy products have been unavailable to shoppers since Adidas terminated its partnership with Ye, formerly known as Kanye West, in October 2022 following his antisemitic comments on social media and in interviews.
The items to be sold include existing designs as well as designs that were in the works in 2022 for sale this year, Adidas said.
At Adidas’ annual shareholders meeting earlier this month, Gulden said the company had spent months trying to find solutions before deciding against destroying the items and to rather sell them to benefit various charities that were harmed by what Ye said.
The company said Friday that the move has no immediate impact on the company’s current financial guidance for 2023.
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