People Are Discussing The Kardashians’ History Of “Blackfishing” After The Skin Tones Of Kylie Jenner’s New Self-Inspired Bratz Dolls Sparked A Huge Backlash

People Are Discussing The Kardashians’ History Of “Blackfishing” After The Skin Tones Of Kylie Jenner’s New Self-Inspired Bratz Dolls Sparked A Huge Backlash,“Giving Kylie (a white woman who modeled her face/body around Black women) her own Bratz doll (which is an arguably more Urban/Black presenting doll) before an ACTUAL Black woman is...weird.”

People Are Discussing The Kardashians’ History Of “Blackfishing” After The Skin Tones Of Kylie Jenner’s New Self-Inspired Bratz Dolls Sparked A Huge Backlash

This week, Bratz announced that it had collaborated with none other than Kylie Jenner on a brand-new collection of dolls.

For context, Kylie — who is fully white — and her family have long been accused of Blackfishing, which is when a non-Black person purposefully attempts to appear as though they are Black.

Kylie has previously been called out for using social media filters to quite drastically darken the appearance of her skin tone, while her sisters have faced similar criticisms time and again over the years.

With this in mind, several fans were quick to critique the fact that Kylie’s Bratz dolls are visibly shades darker than she is, and took to social media to call her out.

“Why these dolls look Black?” someone wrote under a post featuring several side-by-side photos of Kylie and her Bratz dolls. “Just here making sure we were all collectively astonished that she was trying to pass this melanated doll as herself,” another user said.

“The doll is darker than her in all these pics,” one person wrote, while someone else added, “This don’t feel right.”

And fans were all the more disappointed with Kylie’s dolls given that Bratz is widely considered to be a company built “off the likeness of Black and Latina women,” and hence, expected a collaboration with a woman of color as a result.

This ultimately wound up sparking a conversation around the Kardashian/Jenners’ history of Blackfishing, with several people expressing their disappointment in Bratz’s choice to collaborate with a woman who has repeatedly been accused of “imitating Black culture” over the years.

“Giving Kylie (a white woman who modeled her face/body around Black women) her own Bratz doll (which is an arguably more Urban/Black presenting doll) before an ACTUAL Black woman is…weird,” one user tweeted.

“A white woman who profits from STEALING and abysmally imitating Black culture…is the first celeb to have their own Bratz doll… lol ok,” said another.

“Bratz audience being women of color only for them to turn around and call the main yt women cosplaying as us,” a third user wrote.

Topics in this article

Kylie Jenner
The Kardashians

Leyla MohammedBuzzFeed Staff
Leyla Mohammed a is Celebrity Reporter for BuzzFeed UK and is based in London.
Contact Leyla Mohammed at [email protected].
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