“You’re A Jerk!”: 19 Most Iconic Characteristics Of The 2010s Jerk/Swag Era
Angelica Cheyenne
4 min read
“You’re A Jerk!”: 19 Most Iconic Characteristics Of The 2010s Jerk/Swag Era
Between the late 2000s and the early 2010s there was a movement so large in music that it practically consumed a generation.
Beginning as a dance trend, the jerkin’ era made a huge splash after rap duo, New Boyz, released their song “You’re a Jerk” in the summer of 2009. That summer, jerkin’ went from a dope new hip-hop dance to an entire cultural phenomenon. The jerkin’ dance became such a craze in part because of the fashion worn by the New Boyz, the hip-hop group instrumental in popularizing the swag style alongside the jerkin’ dance.
There was such an infatuation with jerkin’ and the swag aesthetic, which is basically a mix of punk and hip-hop street fashion with a hint of preppy, that it became the crux of pop culture. Oh, and if you’re still oblivious to what swag actually means, you can relax in knowing that the definition is inpidualized, however overall it just means you’re extremely stylish and exhibit a certain cool factor. Below are the 19 definitive aspects of the swag era!
1. Colored Skinny Jeans
Neon colored skinny jeans were in high demand during the jerk/swag era and were worn equally by girls and boys, young men, and women alike. The louder and tighter your skinny jeans the better since bright colors were the ultimate sign of a person having “swag” circa 2009–2014. Anyone who was a teen or young adult during the 2010s will for sure have a picture of them in skin tight flamboyant skinny jeans somewhere buried in their Facebook photo gallery.
2. Snapbacks/beanies
Dominique Charriau / WireImageOnce associated with skate culture, during the jerk/swag movement checkered Vans had become a staple within the jerkin’ movement. They were always worn in tandem with skinny jeans of course.
5. Multicolored Converse
Vanni Bassetti / Getty ImagesJust like the checkered Vans, multicolored Converse were also a part of the “swag” uniform. Bright converse always pulled the entire look together and made any jerkin’ outfit official.
6. Studded, Checkered, and Chain Belts
Kristian Dowling / Getty ImagesAn outfit wasn’t fully swagged out unless you had on a belt. I’m not talking about your father’s belt. I mean those heavily designed belts that were used to hold up, well, actually accentuate, the super tight jeans they were worn with. Ironically, the jeans the belt was worn with always had some sag to them when guys had them on.
7. The over usage of the word “swag”
Exactly how I’ve used the word swag excessively in this article for emphasis is representative of how overly used the phrase was in the 2010s. Swag, swaggy, swagged-out, all of the various ways swag was utilized, was common back then, and swag itself was used as both a noun and adjective. Derived from its full name, “swagger,” swag simply meant someone who was super stylish and had a cool persona.
8. Colored flannels & letterman sweaters
Jose Juan Garcia / Getty ImagesColored flannels, specifically block patches, were either outerwear or a top, and were always worn with a snapback. Like, always. If someone had on a colored flannel they also had on a snapback. This also applies to the letterman sweater.
9. Vests
Frederick M. Brown / Getty ImagesJean vests, bubble vests, tuxedo vests, it didn’t matter. For some reason, many guys during the jerk/swag era always loved poppin’ on a vest.
10. Ray-Ban glasses without lenses
ChOpChOpSUi123 youtube.comYes, people actually walked around with Ray-Ban style glasses, WITHOUT the lenses in them.
11. Ripped jeans & khakis
Getty ImagesRipped jeans, whether it was cut off at the knee or full-length skinny, were all the rage at this time. So were the tan khakis. For extra oomph, colored striped socks were often worn with knee-length khakis.
12. Graphic Tees
Kristian Dowling / Getty ImagesThe creativity of the graphic tees during the 2010s is unmatched. Since the desire for graphic tees was at an all-time high during the 2010s, most mall outlet stores had super unique graphic tees that really spoke to millennials and early Gen Z.
13. Bright colored sunglasses & party shutter glasses
Getty ImagesSunglasses with neon-colored frames or shutter frames were an accessory to every outfit and were worn in many Facebook photos for a cool effect.
Jon Furniss / WireImage14. The pindrop dance
Adam Hester / Getty ImagesBowties are usually synonymous with tuxes, however, during the 2010s they were sometimes part of an outfit. The formality of the bowtie mixed with the casualness of a swagfit was paradoxical but looked good nonetheless.
18. Beats by Dre as a Necklace
Craig Barritt / Getty ImagesBeats by Dre was at peak popularity during the 2010s, especially among guys. Most of the time guys would leave their Beats by Dre headphones draped around their neck, even when they weren’t listening to any music simply because it looked dope.
19. Highly saturated photos
Sean Murphy / Getty ImagesHeavy saturation was put on every photo during the jerk/swag era, enriching the already colorful outfits to a higher degree. Sometimes the extra saturation, which was added on top of a filter, gave a cool psychedelic effect.
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