Xuenou > Celebrity > Kim Kardashian Credits Kanye West For Elevating Her SKKN Line
Kim Kardashian Credits Kanye West For Elevating Her SKKN Line
Who said divorced couples can’t get along? Kim Kardashian and Kanye West may have struggled in their marriage but their business relationship is envious!

Kim Kardashian Credits Kanye West For Elevating Her SKKN Line

Who said divorced couples can’t get along? Kim Kardashian and Kanye West may have struggled in their marriage but their business relationship is envious. The mom of four recently launched her skincare line SKKN and she is giving credit where credit is due.

Kanye West Chose The Packaging For SKKN

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That’s right, the rapper showed his support for his ex-wife by helping her pick out the perfect packaging for her latest business venture. “My creative process wouldn’t have been complete — and I always give credit where credit is due — without Kanye,” shared Kimmy in an IG live for the launch of SKKN. 

“He brought his team and introduced me to [creative director] Willo [Perron] and we came up with the new name. That was actually his idea, and the packaging shapes were his, and even the font he did — just like Skims,” boasted the 41-year-old proudly.

 

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The SKKN Packaging Is Typical For Kim Kardashian’s Brand

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The 45-year-old rapper and his team designed sleek spheres and circular-shaped bottles. The minimalist look is in a neutral color palette just like many of the reality TV star’s other products. Not only is Kardashian praising her ex-husband for the design she admittedly shared that the original look was garbage.

“You guys should have seen the first set of packaging … Kanye walked in the room and was like, ‘This is not it.’ And he was right,” noted Kardashian. “Packaging is definitely his thing.”She added.

The mogul is in the middle of revamping her brand after breaking free from a marriage she is describing on her Hulu show The Kardashians as essentially controlling. 

 

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Kim Kardashian Said Bye Bye To The KKW Brand

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After finalizing her divorce from the “Stronger” rapper, Kardashian shut down her KKW Beauty and KKW fragrance sites in an effort to release the “W” part from her life. She didn’t say that in so many words but even her social media pages no longer feature the “W” for West.

A rep for the Skims owner later shared in a statement that scrubbing the “W” from her brand was not the intention, it’s all about making the user experience for her fans easier. 

“What I really wanted to do was, I felt so bad that the customer had to go from KKW Beauty, then would go to KKW Skin, then would go to KKW Fragrance — that’s shipping costs at three different websites.,” shared the business-savvy entrepreneur. 

Kim Kardashian… And Kanye West Know How To Market Themselves

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Kardashian realized early on that her fans are willing to spend their hard-earned money on items she will put her name on and making it look fantastic is only half of the process. She noted during an appearance on the “Not Skinny But Not Fat” podcast that like many of her peers, “I wanted one beauty brand.” So starting over for her was no big deal.

The process got the reality star extremely excited because it was like starting from scratch all over again.“It’s like starting my own brand … that makes me so happy. It’s just like, I love the process of the whole thing of starting something new.”

 

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SKKN By Kim Kardashian Is Here

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Kardashian was beaming with happiness while showing off her latest product this week. However, like most things she dabbles in, there was a little bit of scandal… the price. Kardashian admitted that this skincare line is on more of the higher end. If you got the money, the entire line is available for almost $600. On the plus side, your skin might start looking like Kim’s. 

Is that a risk your willing to take?

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