The Marathon Continues As Nipsey Hussle’s Estate Opens New Shop In LA The Weekend Of Juneteenth
Lamar West
2 min read
The Marathon Collective opened in Canoga Park, California.
The Marathon Continues As Nipsey Hussle’s Estate Opens New Shop In LA The Weekend Of Juneteenth
Countless fans flooded the streets to attend the ribbon-cutting grand opening of the highly anticipated The Marathon Collective.
Amanda Edwards / Getty ImagesPrior to the grand opening, a feature-length documentary was released, detailing the early days of his Marathon OG journey.
Edgar Medina, Hugo AguilarThe Marathon Cultivation documentary takes a look at the beginning stages of the Marathon OG and his search to find the cream of the crop quality. His father Dawit Asghedom reminisced on those times during an interview. “I was really worried about the police; I wanted them to have a store legally. I feel much better. This has been three years in the making. We wanted to finish what he started and continue his legacy.” Asghedom also says how this adds to The Marathon’s legacy: “This is a good example that the rest of the community can see. There are bumps, but you can still do it; that’s the message Nip was giving.”
Edgar Medina, Hugo Aguilar“We’re happy to set roots here, and hopefully, there’s more to come in the future,” says Jorge Peniche.
Edgar Medina, Hugo AguilarNipsey’s longtime friend and business partner described the vision for The Marathon Collective. “This is store number one. The plan was to start one at home, and God willing we can open shops in other states.” He described his feelings of today as correlated to Nipsey’s song “U See Us.”
The Marathon and legacy continues.
Edgar Medina, Hugo AguilarThe great Nipsey Hussle’s impact on his community and the world seems to be growing more than ever. Between Grammys, new shops, a documentary, and literally countless other acts, the marathon truly does continue as this is just the beginning of his visions coming to life. One of the most impactful people of his generation, words such as honor, integrity, respect, visionary, and a plethora of others describe this generational leader. It was an honor to attend this event.
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