VideoAmp plans to measure TV audiences on a second by second basis to give...
Media Measurement
Horizon Media plans to test Comscore technology to measure local TV audiences, another measurement...
Horizon Media plans to test Comscore technology to measure local TV audiences, another measurement...
David Kenny, Nielsen's defiant CEO, says its measurement still matters to the media industry,...
TV networks have assembled a hodgepodge of new measurement alternatives to industry mainstay Nielsen,...
TV networks have assembled a hodgepodge of new measurement alternatives to industry mainstay Nielsen,...
David Kenny, Nielsen's defiant CEO, says its measurement still matters to the media industry,...